Saudia named world’s best for guest experience at APEX 2025, boosts service for Pakistan routes

Saudi Arabia’s national flag carrier, Saudia, has earned global recognition as it was named ‘Best in Class for Service-Guest Experience’ by the Airline Passenger Experience Association (APEX) for 2025. The award highlights Saudia’s leadership in hospitality, making it the top-scoring airline in this category among APEX World Class carriers.

The accolade honors Saudia’s ability to deliver a seamless and memorable guest journey, blending cutting-edge service innovations with authentic Saudi hospitality. It also underlines the airline’s focus on three key pillars of excellence — guest service, safety & well-being, and sustainability.

For Pakistani passengers, who make up a significant portion of Saudia’s customer base, the award reflects the airline’s continuous investment in enhancing travel comfort. Saudia has rolled out upgraded aircraft cabins, high-speed Wi-Fi, curated in-flight entertainment, and elevated dining — all designed to resonate with regional cultural values and strengthen the enduring ties between Saudi Arabia and Pakistan.

Chief Guest Experience Officer Rossen Dimitrov praised Saudia’s staff for their dedication: “Winning this award is proof of our mission to transform air travel with warmth, generosity, and Saudi pride, in line with Vision 2030.”

With Pakistan remaining central to its expansion plans, Saudia’s recognition by APEX is not only a global milestone but also a source of pride for its loyal travelers in the region.