Pakistan has made a strong mark at Beautyworld Middle East 2025, as 40 renowned beauty and personal care companies from the country kicked off their participation at the region’s largest beauty and wellness exhibition. The event, now in its 29th edition, opened today at the Dubai World Trade Centre, featuring pavilions from across the globe and a series of activities including beauty awareness sessions and professional masterclasses.
Drawing over 75,000 visitors and 2,500 exhibitors from around the world, Beautyworld Middle East has evolved into one of the most influential gatherings for international beauty professionals. The three-day exhibition offers Pakistani producers, exporters, and distributors a valuable opportunity to network, explore global markets, and showcase the best of Pakistan’s thriving cosmetics industry.
This year, Pakistan is proudly represented by 40 exhibitors, including 16 companies under the official Pakistan Pavilion and others exhibiting independently. The lineup features several of the country’s leading names such as Junaid Jamshed (J.), Hashmi Surma, Saeed Ghani, Rivaj Cosmetics, Nexton (I & K Enterprises), Olivia Maskatiya, Golden Pearl Cosmetics, Faiza Beauty Cream, Face Fresh, and Herbioun Naturals—all demonstrating Pakistan’s innovation, quality, and competitiveness in the global beauty market.
Exhibitors expressed optimism on the opening day, noting an impressive start and positive engagement with international buyers.
Dr. Arshad Mahmood, Head of Operations and R&D at Her Beauty, shared:
“So far, so good — a nice start, and I hope for the best in the coming days.”
M. Ahsan Javaid, CEO of SJS (Rivaj Cosmetics), remarked:
“We have had a very good start. The footfall is higher than last year, and we are very happy about it.”
Rashad Shafiq, Head of Export & Corporate Marketing at I&K Enterprises (Nexton), added:
“It’s good as usual in Beautyworld. The response is great, and everything is going perfectly.”
The exhibition continues to build momentum with high energy and engagement, offering participants an exciting platform to connect, collaborate, and strengthen Pakistan’s position in the global beauty and wellness landscape. With two more days to go, expectations remain high for even greater business opportunities and visibility for Pakistan’s exhibitors.