TikTok Cracks Down on Harmful Content, Deletes 25M Videos in Pakistan

KARACHI – TikTok has taken down almost 25 million videos in Pakistan during the first quarter of 2025 as part of its crackdown on harmful and misleading content.

According to the platform’s Q1 2025 Community Guidelines Enforcement Report, TikTok achieved a 99.4% proactive removal rate in Pakistan, with the majority of videos removed within 24 hours of posting.

The report also revealed that globally, 211 million videos were deleted, which is just 0.9% of total uploads. Most of these were automatically detected using AI moderation tools, while more than 7.5 million videos were later reinstated after appeals.

A deeper breakdown shows that 30% of removed content included sensitive or mature themes, 11.5% violated safety policies, and 15.6% breached privacy standards. Interestingly, nearly half (45.5%) of the deleted videos were spreading misinformation, while 13.8% were flagged as manipulated or AI-generated content.

TikTok said these enforcement efforts reflect its commitment to keeping the platform safe and trustworthy, adding that it will continue improving automated detection technology and global moderation practices to protect its community.