Imagine never needing a fitting room again. That’s the idea behind Doppl, a new AI-driven app from Google Labs, aiming to change how people shop for clothes online.
With just a single full-body photo, Doppl creates a digital version of you. From there, it lets you “try on” clothes virtually—whether it’s a trending outfit from a blog, a piece you saw on Instagram, or something you’re eyeing in an online store.
But Doppl doesn’t stop at static images. It animates the outfit, showing how it might move with your body, offering a more realistic sense of the fabric’s behavior and overall fit. This brings virtual try-ons a step closer to the in-store experience.
The app is designed to be both fun and practical. Users can save and compare different outfits, experiment with styles, and even share their looks with friends—all without ever stepping into a store.
Though still in its testing stage, Doppl reflects Google’s broader ambition to blend AI and fashion in more intuitive ways. The app may not always nail fabric texture or fit, but it’s a promising leap in tech-enhanced retail.