easypaisa shines at Dragons of Pakistan 2025 with multiple awards for digital campaigns

Islamabad, August 18, 2025 — easypaisa digital bank once again proved its marketing excellence by winning big at the prestigious Dragons of Pakistan 2025 awards, securing two Gold and one Bronze for its easycash and Donations campaign.

The bank won Gold in the Integrated Marketing category for its Donations campaign, another Gold in Product Launch/Relaunch for easycash, and a Bronze in the Influencer/Content Creation category. These accolades highlight easypaisa’s growing impact in digital financial services and innovative marketing.

Commenting on the recognition, Farhan Hassan, Chief Digital Officer at easypaisa, said:

“As a digital bank, easypaisa is democratizing access to innovative financial services. Winning at Dragons of Pakistan 2025 reflects how our campaigns resonate with diverse audiences and deliver meaningful impact.”

Adding to this, Rifah Qadri, Executive Director of Marketing & Corporate Communications, stated:

“For us, marketing isn’t about making things complex — it’s about simplifying finance and making digital banking intuitive. These wins are a proud moment for our team, partners, and customers who share this journey with us.”

The Dragons of Pakistan awards recognize creative and effective marketing communications across industries, making easypaisa’s multiple wins a major milestone in Pakistan’s financial marketing landscape.

With 1 in 5 Pakistani adults as customers, a 31% female user base, and 2.7 billion transactions worth PKR 9.5 trillion processed in 2024 (nearly 9% of Pakistan’s GDP), easypaisa continues to lead the way in financial inclusion and digital empowerment.