TCL, the world’s No.1 Mini LED and Ultra-large TV brand, made a powerful statement at IFA 2025 with its showcase themed “Inspire Greatness.” From cutting-edge audiovisual displays and AI-powered home appliances to smart mobile devices and the global debut of TCL NXTHOME™, the brand underscored its vision to transform everyday living with premium design, sustainable innovation, and vibrant connected experiences.
Sports-inspired showcase ignites Olympic spirit
With a dedicated sports-themed exhibition, TCL highlighted its commitment to connecting global audiences through technology while elevating the sports experience for fans and athletes. As a Worldwide Olympic Partner, TCL also brought the spirit of the upcoming Milano Cortina 2026 Winter Olympics to IFA, featuring interactive zones, mascots Milo and Tina, and its Team TCL athlete support program.
Breakthrough in display & audio innovation
At the core of TCL’s presentation was the C8K Premium QD-Mini LED TV, offering OLED-class contrast, ultra-high brightness, and Audio by Bang & Olufsen, packaged in a Virtually ZeroBorder design. Since pioneering the first QD-Mini LED TV in 2019, TCL has advanced the technology with sustainable energy-efficient backlights and longer-lasting ultra-large panels (85”+).
TCL also unveiled the 57R94 Dual 4K ultra-wide monitor, designed for immersive gaming and multi-tasking productivity. On the audio front, the Z100 Wireless Free Sound Speaker, powered by Dolby Atmos FlexConnect, allows flexible home theater setups. TCL also confirmed upcoming support for Dolby Vision 2 on its TV lineup.
AI-powered smart living
Showcasing the potential of human-centric AI, TCL introduced solutions built on Eagle Lab’s Turing Platform:
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FreshIN 3.0 Air Conditioner with AI Health, voice control, and energy-saving modes.
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T-Fresh Refrigerators for hygienic food storage.
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SuperDrum Series Washer & Dryer with auto-dose detergent technology and Wi-Fi remote management.
IFA 2025 also marked the European debut of TCL AiMe, the world’s first modular AI companion robot, offering lifelike expressions and interactive features to blend companionship with smart living.
Global debut of TCL NXTHOME™
Making headlines was the global launch of TCL NXTHOME™, a lifestyle ecosystem merging smart home tech with premium artistry, curated under TCLArt’s vision. Collaborations with Bang & Olufsen, Roche Bobois, Chris Lefteri Design, Castelli 1938, and Alcantara redefine modern interiors—from cinematic sound in home theaters to art-inspired living rooms and futuristic gaming zones.