The Saudi Tourism Authority (STA) has strengthened its commitment to the Pakistan market with the successful conclusion of a four-day B2B roadshow in Karachi and Islamabad. The initiative introduced new MICE (Meetings, Incentives, Conferences, and Exhibitions) opportunities along with diverse destination experiences, deepening tourism and business links between the two countries.
Roadshow highlights
The event connected Saudi hotels, airlines, DMCs, DMOs, transport providers, and tourism brands with leading Pakistani travel trade partners. Through one-on-one meetings, matchmaking sessions, and MICE-focused networking, the program unlocked fresh collaboration channels while showcasing Saudi’s rapidly expanding travel offerings.
Saudi is actively positioning itself as a global hub for MICE tourism, supported by world-class convention centers, futuristic venues, and an integrated ecosystem for large-scale international events.
Beyond business travel, the roadshow spotlighted Saudi’s diverse tourism experiences, ranging from:
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Heritage and culture in AlUla
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Vibrant urban energy in Riyadh and Jeddah
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Natural escapes in Abha, Taif, and AlBaha
Major lifestyle and entertainment festivals like MDL Beast and Riyadh Season were also promoted, highlighting the Kingdom’s ability to blend business with unique cultural discovery.
Exclusive offers unveiled
To encourage immediate engagement, STA rolled out special promotions:
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Summer travel deals
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Early-bird discounts for AlUla winter tours
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Tailored packages for leisure and group travel
Strong Saudi presence
The Saudi delegation featured major tourism and hospitality players, including Taiba Investments, Saudi Silk Route, Via Konnect, 88 Destinations, Kurban Tours, King Abdullah Economic City, Qiddiya, Aroya Cruise, Saudia Airlines, FlyADeal, and the Haramain Train, along with new metro and high-speed rail projects boosting connectivity across the Kingdom.
Long-term commitment
The STA emphasized that this roadshow reaffirms Saudi Arabia’s long-term commitment to Pakistan, aiming to provide integrated travel solutions that unite business, culture, and leisure.
For more details on Saudi destinations and events, travelers can visit www.visitsaudi.com.