PPAF aims to empower women through digital literacy training.

In Islamabad, the Pakistan Poverty Alleviation Fund (PPAF) is collaborating with the Pakistan Telecommunication Company Limited (PTCL) to execute the Ba-Ikhtiar Project (Digital Hub and Women Strivers), which aims to provide vocational training to women entrepreneurs.

As per an official source, the primary goal of this initiative is to empower women entrepreneurs in Haripur by imparting them with digital literacy skills. PPAF plans to train 100 ambitious females in digital literacy within the coming year, enabling them to enhance their marketing abilities using various digital platforms.

To facilitate the digital literacy training, Ufone 4G will supply smartphones along with mobile SIM cards and internet connectivity under this project. The National Rural Support Programme (NRSP), PPAF’s on-ground implementing partner, is responsible for providing skills and vocational training to women entrepreneurs through TEVTA, Khyber Pakhtunkhwa.

Moreover, the project incorporates life skills and financial literacy training, encompassing areas such as mobile wallets, bank accounts, and opportunities in micro-finance services, with the aim of amplifying the businesses of talented entrepreneurs and increasing their income generation.

Operating across 147 districts and in partnership with 130 organizations, PPAF has initiated targeted development initiatives from grassroots levels, prioritizing communities facing severe conditions to collectively advance towards a more secure future.

Over time, the institution has strategically concentrated on establishing and supporting value-based institutions that represent, advocate for, and empower people, recognizing their significance in fostering community voices and empowerment.

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