From 20 July, United Arab Emirates (UAE) residents are being notified that they can no longer share their Netflix passwords beyond their homes, according to a report by the Khaleej Times.
The move is part of a broader initiative by the streaming giant to clamp down on the widespread practice of password sharing. A Netflix customer service representative confirmed to Khaleej Times that the new regulation is in effect as of 20 July.
The move is part of a broader initiative by the streaming giant to clamp down on the widespread practice of password sharing. A Netflix customer service representative confirmed to Khaleej Times that the new regulation is in effect as of 20 July.
However, Netflix has also introduced a new feature allowing paying customers to add an additional member from outside their household to their account, although for an extra monthly fee.
Mashable reported that this process has been made user-friendly, allowing members to transfer a profile to a new account while retaining their viewing history and personalized recommendations.
Netflix first launched this crackdown on password sharing earlier this year in its largest market, the US, in order to increase revenue.
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